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"Shot in Southern California and set in a culture of fledgling film-industry types, Sophia Takal's Always Shine is also a film that feels acutely like it was manufactured in a development office on La Cienega Boulevard. It's Queen of Earth meets Mulholland Drive, Passion with a dash of Persona, The Neon Demon in the atmospheric key of Martha, Marcy, May Marlene. It won't take a cinephile to recognize these touch points, and that probably wouldn't bother Takal, who makes sure to signal on numerous occasions—through shots of camera lenses, glimpses of electronic slates, and direct-to-camera addresses—that Always Shine isn't just an entertainment product with echoes of other films, but a narrative about the deforming, cannibalistic project of Hollywood."
Full review continues at Slant.